The Fiber Project is a web-store that I build using WordPress and the WooCommerce storefront theme. I took all the images and created all the content for the pages. It is a fully functioning online store where I sell my handwoven textiles.
The homepage contains a hero photo at the top with a link to the online store. When the user scrolls down the page there is a section that highlights why The Fiber Project products are unique. Under that section there is a link to the About Me page that has a story about The Fiber Project and Kira, the creator. The homepage also showcases some products and finally the footer with a newsletter signup.
I separated the shop section into 3 main categories based off the products I make. Once the user clicks on a category it will take them to a page with all the items in that category, in this example it is all the scarves.
In addition to building the website, I also created the logo and all marketing materials.
Since the creation of the website I have modified the logo from the original design above to the currant design below. I wanted a cleaner design that was easier to read.
I created the logo based on a popular weave structure called goose-eye. The logo is modular so the icon and brandname can be used independent of each other. I wanted to be able to use just the icon for product tags that would be sewn onto textiles like hats and bags.
For the product hang tags I arranged the logo so the hole is punched in the corner, creating a diamond appearance that mimics the goose-eye pattern.
The business card uses the logo on the front as well as the company tagline …to be handed down. There is also a short description of The Fiber Project mission, handwoven heirloom quality textiles. The backside contains the icon and contact information.